The company behind (most of) those in-app ads – Smaato
In-app advertising has become more and more common in the iPhone world – it’s a great way for developers to monetise their apps and games while keeping the app itself free for users. But how does it all work, in terms of putting the right ads in the right apps to the right people? Following on from the Heroes of the Mobile Screen event in London, I tracked down Smaato founder Ragnar Kruse and got to the bottom of iPhone (and Symbian) mobile advertising. And if you’re a developer, Smaato.com is the place to try first for this sort of thing.
Mobile Web Development trends for 2009
As a web developer I’m always on the lookout for quick, easy ways to implement code written in XHTML and CSS on the small screen.
Of course, now there are plenty that appear on delicious or digg. However, one I keep sending colleagues to is over at ‘Woork’: Tips to design your site for mobile devices.
It has the easiest to follow steps showing how to get your carefully hand coded web pages to work seamlessly on mobile devices, such as the iPhone.
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