movies

How do you market a film these days? Billboards, newspapers and TV channels are everywhere. But none of them are right in front of your face all day; you don’t constantly check them. The same is not true of your mobile. It’s your most personal device, your conduit to the outside world. It’s a marketer’s dream location.

And the best way to get that promotion on people’s phones? Make them want to install it themselves. I’m going to look at two movie tie-in iPhone apps have been released recently: The Unborn and Watchmen. Just how well do they deliver, for the film studios and for the consumer?
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