• http://www.allaboutiphone.net Matt Radford

    To be honest, I can’t see a chain like Carphone upgrading *any* firmware. All their other high-end phones have a mix of operator-specific firmware, which would be a pain to upgrade – if they even had a policy to do so.

    The only benefit to the stores in upgrading is in pushing new features to customers as benefits – for free – that they may not get elsewhere.

    The iPhone is somewhat different in that its trivial to upgrade the firmware, but it seems that Apple has not rolled out their overnight device wipe and restore procedures to their retail partners, which results in a degraded customer experience in the majority of stores in which the iPhone is sold.