I’m going to outline my thoughts on the rest of the enhancements to the 1.1.3 release of the firmware in my next post, but for now I’d like to skip to the feature I was most excited about since the news was leaked - upgraded Google Maps with a pseudo-GPS function.
A New Look
The Maps interface has changed, adding:
- a movable “drop pin” function to mark your own locations
- the hybrid map view, where maps are overlaid on satellite images. Having the Hybrid view makes Maps far better in my opinion - it makes route-finding much easier when you can actually see the buildings and landscape
- your current locations now becomes the start location when you switch to Directions, rather than blanking both start and end location (which was a little bugbear of mine)
But the big news in this Maps upgrade is the Location feature.
Location aka Pseudo-GPS
This feature is enabled using both cell triangulation on the iPhone and by looking up a list of wifi hotspots on the iPod Touch (provided by Skyhook Wireless). There are reports of this working well in London and mixed experiences elsewhere in the UK, but out here in the sticks (Reading) my experience is not good. Here’s my rundown so far:
- On the train, moving and with a partial signal (on GPRS & EDGE): Sketchy but working
- In Wiltshire, stationary once more and with a full signal (on GPRS): Again, sketchy but less so
- At home with a full signal (on Wifi): Not working It does work, and the results are shown below
Yes, Google Maps firmly places me in the middle of the Arctic Ocean! If only I’d remembered my swimming trunks
In my test areas to date, I’ve had least joy in fairly urbanised areas with good cell coverage, and it has worked best in sparsely populated rural areas. The Apple guided tour to the January iPhone update states that the iPhone includes location determining via Wifi in addition to cell triangulation. So I tried getting my location while on The Cloud but with my sim card removed, in a place where the iPhone could find my location when the sim card was inserted. Yep you guessed it, no joy
Now some argue that consumers don’t really need GPS, they just need to know roughly where they are, and for that the far less accurate geolocation (as per the iPhone’s Location feature) is good enough. It may be true in Swindon - you can tell where you are owing to the grim looks and tracksuits - but in other locations pinpoint accuracy is indispensible.
I’ve used a friend’s touchscreen Windows Mobile phone connected to a bluetooth GPS, with the position overlaid on an OS map, to guide me round footpaths in rural Wales. The resolution of the GPS was fantastic, and I didn’t lose my way once. For a former Scout who still cannot properly read a map, it was a revelation that GPS could be so accurate and so usable, especially on a touchscreen where I could move the map with my finger. The Apple purist in me balked at the clunkiness of the Windows Mobile interface, but the practical hiker in me, the one who prefers not to strand his wife up mountains on wintry days, thought “this is fantastic!”
So Location in Google Maps may prove useful in some areas, but it’s no replacement for true GPS. I’m eagerly awaiting partfoundry’s GPS add-on or a new iPhone with GPS built in.
Maps doesn’t quite find UK addresses properly
This feature seems a bit inconsistent. Within Maps itself, searching on just a postcode, say “UB11 1BB” will find the location. However, tapping on the Address field in Contacts (where most people’s addresses will be stored) yields different results. When inputting a Contact on the iPhone, the country is automatically set as “United Kingdom”. Even entering just the postcode usually yields a match in Maps.

However, if you’ve input your contact’s address in Address Book on your Mac and not set the country to UK, then Maps will append “United States”. It will then try to search for “UB11 1BB United States” and fail to find a location. Unfortunately there is no option in Address Book or Applescript that I can find to change the country field en masse. I don’t know what the situation is like when syncing with Outlook on a Windows machine, so I would appreciate feedback in comments. This is a problem as many people will have migrated quite a few contacts over, and won’t want to sort them all out manually.
Surely a search where the country is not specified should default to the country based on the phone network, not just the US? Some localisation is needed here, as is better communication between Contacts and Google Maps. Alternatively Apple could add an option within Address Book to set the country for many contacts, or enable the user to choose their preferred default country within Google Maps, as they can on the desktop.
Live Traffic
The UK is getting the short end of the stick on live traffic information. As far as I can see we don’t get any, at least not in Berkshire, as the Show/Hide Traffic option makes no difference.
Overall
Maps is still one of the “Wow” factor items that people love when they see the iPhone (”You zoomed in right to my house!”), but I have to say I’m a little disappointed with the inconsistencies. I’m not knocking a free upgrade because some little annoyances have been eliminated, but I was expecting great things that haven’t quite been delivered.
Next: More on the rest of firmware 1.1.3’s enhancements, including why a sticky shift key should be something to shout about.

8 responses so far ↓
1 James @ Nokia Creative // Jan 18, 2008 at 11:21 am
Locate Me has been quite successful for me… on two occasions it has pinpointed me to within about 100 metres.
Would still like to see proper iPhone GPS though.
2 Matt Radford // Jan 18, 2008 at 1:48 pm
I’m glad to hear that you’re having success with it! Perhaps I just need to move
3 mel jones // Jan 21, 2008 at 2:22 pm
Hi Matt, Saw your your iphone tips on Steve Litchfield’s smartphone show, they were useful. Here in South Wales the location has worked well.
Is there a site where one can suggest improvements to the OS, I used Treos for years and there were a couple of apps that I loved and would love to have on the iphone. One irritant is the alarm which I set to remind me and is inadequate both on volume and the shortness of the sound, unless I’ve missed something.
I have now bookmarked your site so will be a regular visitor. Thanks, Mel Jones.
4 Matt Radford // Jan 21, 2008 at 3:02 pm
Hi Mel
I’m glad you found the tips useful
I’ll be doing a few more in the next show.
Any suggestions for the iPhone should be submitted at http://www.apple.com/feedback/iphone.html
I’m also planning a series of looks at different parts of the iPhone UI, with my take on what can be improved (I agree with you about the alarm though). It just seems that paid work is getting in the way of the fun stuff!
Cheers
5 C.Schaad // Jan 27, 2008 at 4:02 pm
hi, i’ve the same problem with the default to united states using outlook/windows… really annoying !
found any solution yet ?
Thanks,
C.Schaad
6 mat luciw // Feb 1, 2008 at 11:11 am
Why when I try the find location on iPhone maps is it unable to determine my location? I thought this new feature would be quite useful, Its just not good not good at all. I’m in the uk is this the reason it sucks? Can anyone fill me in on this matter PLs
7 Matt Radford // Feb 1, 2008 at 12:02 pm
The problems with determining location are AFAIK to do with externalities to Apple. Location is determined by:
* cell triangulation (via Google’s cell DB)
* known wifi node proximity (via Skyhook Wireless)
It seems that neither of these are quite up to scratch in the UK, at least in my experience.
8 Dave // Feb 10, 2008 at 12:24 pm
Having got a hacked iPhone on T-Mobile I have been unable to test out the locate me feature although I am loving all the other new features.
I too am a bit annoyed by how Google Maps works. I have properly formatted UK addresses for some of my contacts with United Kingdom at the end but it can never find it when I tap the address in contacts. Instead I’ve had to search for postcodes then drop a pin to get it more accurately then bookmarked it.
The only quirks I have about the iPhone now is it would be nice to see GPS, proper bluetooth support so I can send and receive stuff between my friends, copying text would be nice, SMS forwarding and increased volume from the external speaker. Those are all things I can live without though and this is easily the best phone I have ever used.
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