In-app advertising has become more and more common in the iPhone world – it’s a great way for developers to monetise their apps and games while keeping the app itself free for users. But how does it all work, in terms of putting the right ads in the right apps to the right people? Following on from the Heroes of the Mobile Screen event in London, I tracked down Smaato founder Ragnar Kruse and got to the bottom of iPhone (and Symbian) mobile advertising. And if you’re a developer, Smaato.com is the place to try first for this sort of thing.
