• christian

    “The company behind (most of) those in-app ads – Smaato”

    what? aren’t you forgetting AdMob?

  • http://3lib.ukonline.co.uk/ Steve

    Smaato are a superset of AdMob. i.e. AdMob, as I understand it, are just one of the ad networks that Smaato aggregate.

  • http://www.twitter.com/dergal Gerry White

    Think that might be wrong – but then …

    Admob was (depressingly) bought by Google not so long back, shame as I felt that Admob had an amazing understanding of the mobile market not then shared by the Google people…

  • http://www.twitter.com/dergal Gerry White

    Actually I think I might be wrong – quick bit of research … Odd I had never heard of Smaato (and I used to be mobile marketing geek)..